Cross-retailer sauna pricing
What a sauna actually costs, at every retailer that sells it
The same unit is sold by nine retailers at nine prices. We read every catalog, match on the manufacturer’s part number, and report the gap — including when the cheapest shop is one we earn nothing from.
Findings
Every Auroom sauna costs a different amount depending on where you buy it
We matched 105 Auroom SKUs across seven US retailers. Not one is priced the same at every store, and the gap reaches $8,000 on a single model.
David Robison
Which US sauna retailer is actually cheapest? We priced 676 identical products
Haven of Heat has a reputation for low prices. On products where retailers actually differ, it is the most expensive of the seven, 63% of the time.
David Robison
The Harvia Cilindro costs the same at six retailers — until you size up
The 6 kW Cilindro is $1,181 at every US retailer that carries it. The 8 kW and 9 kW are not, and one retailer charges $307 more for the same part number.
David Robison
HUUM vs Harvia: the difference shopping around actually makes
Both brands are sold by all seven US sauna retailers. Harvia is the more widely stocked and the less price-disciplined; on HUUM, half the catalog is the same price everywhere.
David Robison
88% of saunas are sold under a different name at every store
One Harvia heater is listed under six different product titles by six US retailers. Comparison shopping by name does not work, and here is exactly how badly it fails.
David Robison
There are two SaunaLife price lists, and they are exactly $950 apart
Nineteen SaunaLife models are priced at two levels across US retailers, separated by the same $950 every time. Which list you get depends only on where you shop.
David Robison
Scandia is the only sauna brand with no price agreement at all
All 83 cross-listed Scandia products are priced differently by the two retailers that carry them — and 57 of them differ by the same 13%.
David Robison
One retailer prices HUUM 19% below the line everyone else holds
On 49 Harvia and HUUM products, every US retailer but one lists an identical price — and Select Saunas sits below it by a consistent 19% on HUUM and 16% on Harvia.
David Robison